Here are more details on the 9 videos in the course:
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The Power of Facebook (duration 19:42)
- How does Facebook Marketing compare to Google AdWords and SEO?
- Should I do Twitter too?
- How do I prioritize my marketing budget?
- Why is Facebook Marketing so unique?
- What’s the ROI of Social Media and Facebook?
- What’s the value of owning your own social fan base?
- How big an audience of fans do you need?
- What are some successful case studies of Facebook marketing in the real business world?
- What are the 4 steps of Facebook Marketing?
- How important is engagement?
- How do you get more of your fans to see your Facebook posts?
- How does Facebook advertising compare to Google AdWords?
What is a Facebook Page? (7:39)
- How big can your profile picture be?
- How do you post photos and videos?
- How is a Status update different?
- What are the various areas on a Facebook page for?
Why do I need a Facebook Page? (11:00)
- What are the 7 biggest benefits of Facebook Pages?
- What’s the difference between a Group and a Page and which should I choose?
- Is fan acquisition cheaper for Groups or Pages?
- What kind of analytics do they provide?
How to Create a Facebook Page (10:56)
- What kind of Page should I create?
- How do I choose a Page name?
- Should I use an SEO style Facebook Page name?
- What important place does the Page name end up, and how does that affect my Page name choice?
How to Promote Your Page and Get More Fans (8:02)
- What are the 4 top fan acquisition strategies?
- What piece of javascript can save you major time getting your friends to fan your Page?
- Should you leverage your email list into Facebook fans? How?
- What free piece of Facebook technology can get your customers to fan your Page?
How to Create a Custom iFrame Welcome Tab (10:19)
- What’s a cheap easy way to do it?
- What’s a fan gate?
- What kind of message should I give non-fans?
How to Get a Custom Facebook URL (2:27)
- How many fans do you need before you can get a custom Facebook URL?
- Where do you go to get one?
- How do you decide what to put in your URL?
How to Incentivize More Facebook Page Likes (3:16)
- What makes a good default non-fan landing tab?
- What are some examples of good pre-like landing tabs?
How to Connect Your Facebook Page with Your Website (6:54)
- What is a Like Box?
- Where do you get one?
- What are your options?
- Where should it go on the website?
What if you have questions after watching the videos?
This 101 course is the beginning of our commitment to teach people Facebook for business. Not only are there more courses coming, but we also want to provide you with group phone Question and Answer Sessions. We will offer a monthly Q&A group phone call to 101 customers at no extra charge. That way, you can learn at your own speed, and know your questions will be answered when you’re ready.
The cost of the Facebook Marketing 101 course is NOTHING- enter your email below to start the registration process: